As part of the brand’s 75th anniversary celebrations, adidas has brought the iconic trefoil back to the pitch, with the launch of the 24/25 third jerseys for Arsenal, FC Bayern, Juventus, Manchester United and Real Madrid
Following on from its switch to a lifestyle setting, the Trefoil logo has usually been reserved for adidas Originals ranges.
However, to mark the brand’s upcoming 75th anniversary in 2025 in style, it makes a triumphant return to the pitch, replacing the Three Stripes Performance logo across the new 23/24 third kits for Arsenal, FC Bayern, Juventus, Manchester United and Real Madrid. It follows on from the Trefoil featuring prominently across retro ranges throughout last season, and is a welcome next step in its reintroduction into the performance sector, if only for this season.
For the 24/25 collection, each club has received a unique design that communicates their individual DNA through a streetwear lens.
Sam Handy, SVP of Product and Design, adidas Football, said: “Football and fashion currently co-exist in a proximity that has never been seen before. Our adidas trefoil logo stands for sporting elegance, authentic style and, for many fans, the collective memory of football. As we celebrate the 75th anniversary of the brand, it’s the perfect time to further mesh these two worlds and bring the trefoil onto the pitch.
It was important for us to extent the legacy of the trefoil by creating new fashionable icons.
Third jerseys allow our team to collaborate with the clubs to dig deep into their history and modern culture for new inspiration, and they are often worn by fans as a fashion statement away from the stadium environment.
We designed these new kits with one simple mantra in our mind – “beautiful kits for the beautiful game.”
