Rosé deliberately arrived late to the 2025 MTV VMAs, knowing she had won an award, yet she still pretended to be unaware of it beforehand.
The 2025 MTV Video Music Awards became a spectacle of glamour, competition, and controversy — and one of the most talked-about moments of the night came from none other than Rosé of BLACKPINK. Fans and media outlets alike have been buzzing after reports surfaced claiming that Rosé intentionally arrived late to the ceremony, despite allegedly knowing in advance that she had won an award. While she appeared surprised and emotional on stage, some insiders claim it was all part of a carefully crafted performance.
According to several entertainment journalists present at the event, Rosé was scheduled to walk the red carpet much earlier but delayed her appearance until just moments before her category was announced. This fueled speculation that her team orchestrated the timing to create a more dramatic impact, ensuring that cameras captured her grand entrance as excitement peaked. Moments later, when her name was called as the winner, she appeared to act shocked — covering her mouth and tearing up as the crowd roared in applause.
Critics argue that this move, if true, suggests a level of premeditated showmanship that undermines the authenticity of the awards. “It’s one thing to be strategic about publicity,” said one anonymous insider, “but pretending not to know feels disingenuous to fans who genuinely believed they were witnessing a spontaneous reaction.” On social media, some fans expressed disappointment, claiming that the act diluted the emotional sincerity of the moment.
However, others defended Rosé, noting that the entertainment industry often involves tightly coordinated appearances and that many artists are informed in advance to prepare acceptance speeches or ensure their presence. “It’s not deception — it’s professionalism,” one fan tweeted. “She still earned that award, no matter when she walked in.”
Rosé herself has not publicly responded to the controversy. Whether her late arrival was a strategic decision or simply coincidental, it undeniably became one of the night’s most buzzworthy moments. The incident highlights the delicate balance between authenticity and performance in today’s celebrity culture — where every gesture, even a “surprised” smile, may be part of the show.