Just weeks ahead of the highly anticipated launch of her debut beauty line, actress Sydney Sweeney is already facing harsh criticism from early testers and industry insiders.
Leaked samples of the products, which began circulating among influencers and select reviewers, have sparked a wave of backlash online. Many users on platforms like TikTok and Instagram have called out the brand for using what they describe as “cheap, low-grade ingredients,” and question the quality control behind the formulations.
One popular beauty content creator posted, “I was so excited because I love Sydney, but this formula burned my skin. It smells like plastic and feels like dollar-store makeup.”
Others expressed disappointment that a celebrity-backed product line with so much hype could fall short of expectations, accusing it of being a “cash grab” rather than a sincere passion project. Critics also pointed to the lack of transparency around ingredient sourcing and the rushed production timeline.
While Sweeney has yet to respond publicly, her team issued a brief statement saying the brand is still in the pre-launch phase and all feedback is being “carefully reviewed.”
With the official release date still ahead, fans are divided — some remain hopeful the final version will deliver, while others are already reconsidering their support.